How to make your eCommerce images consistent in 5 easy steps

Learn how to maintain image consistency for a beautiful online-shopping experience.

Online shoppers need to be able to learn as much about your product as possible, before they can make a decision about wether or not to make a purchase. Here are five easy ways methods to help maintain consistent photographs, so that your products are accurately represented time and time again. 

1. Create a few retouching standards. 

Image consistency begins with a plan, and a good plan starts with the end result in mind. Creating a few retouching standards will help to keep all team members aware of the common imaging goals and technical specifications that will need to be met, throughout all stages of image production. It’s a good idea to share a draft of your plan with your graphic designer, web master, photographer and retouching studio so that any concerns can be addressed before image production has begun. 

2. Decide on the image size format and ratio

Images displayed on the web have a set pixel width and height. This determines the shape of the image and can be set in post-production. A common way to approach size formats is with a ratio. A few traditional ratios are square 1:1, 2:3, 3:4 or 4:3. Custom ratios can also be set by using exact pixels. 

3. Set one solid background colour for all products. 

The best way to remove distracting lighting inconsistencies is by removing the background and replacing it with a solid colour. This easy trick dramatically increase visual consistency as well as allows the flexibility to re-size, re-crop or align products effortlessly. For best results, always try to photograph your product on a backdrop with colour and texture that is similar to your desired solid colour. 


With Mirek Studio’s E-Commerce Image Editing Service, we can remove the background and place your product onto a consistent colour with or without the products natural shadow, add a drop shadow or even create a shadow reflection effect. 

4. Align products to the same vertical standard. 

Product vertical alignment determines where you product will sit within your image frame. You can choose to align your images to the Top, Centre or Bottom with a margin standard. A margin can be set in pixels or percentages and determines the distance that you product will sit from the edge of image frame. 

5. Colour correct images to remove unwanted colour casts. 

To present the most accurate representation of your product online, you must colour correct your images. Keeping a neutral standard is the best way to achieve colour harmony and can be achieved with correct image white balance and colour cast reduction in post-production.

Always photograph your images under controlled lighting situations to avoid mixed lightning issues.  

By following these 5 easy steps, you can improve e-commerce image consistency for a beautiful online-shopping experience.